Nada Salem
Bilingual Copywriter and Content Creator
CAMPAIGNS & CONCEPTS
Overview As a royal and historical site, the main aim was to promote the hotel as such. The campaign reflects a couple’s stay as a royal experience highlighting every artistic corner through close shots that follow them through a fancy day in Helnan Palace, introducing the hotel as an elegant royal escape from the hectic everyday life implemented through video ad and followed by the rest of the campaign.
My role Conceptualizing, script writing, creative direction, and creating a SM launching campaign.
Caption:
Every second at Helnan Palace is a royal tale that deserves to be told.
Take in a timeless royal experience in the heart of Montaza Gardens.
For reservations: 03-5474050 WhatsApp: 01277770764
#Helnan #Egypt #MontazaGardens #HelnanPalaceHotel #TheHistoricalTouch
Caption:
A serene walk is all you need for a perfect evening with your loved ones. Experience royalty at Helnan Palace.
For reservations: 03-5474050 WhatsApp: 01277770764
#Helnan #Egypt #MontazaGardens #HelnanPalaceHotel #Thehistoricaltouch
Caption:
Every corner has its own marvels.
We guarantee you nothing less than a mindblowing stay at Helnan Palace.
Ask for details: 03-5474050
WhatsApp: 01277770764
#Helnan #Egypt #MontazaGardens #HelnanPalaceHotel
Caption:
A masterpiece in the heart of Montaza.
Travel in time for a historical stay in Helnan Palace and feel the royal essence in every corner.
For reservations: 03-5474050
#Helnan #Egypt #MontazaGardens #HelnanPalaceHotel #TheHistoricalTouch
Caption:
Take in the royal glam step by step.
Get the chance to follow the majestic steps of the royals in Helnan Palace in the heart of our beloved Montaza.
For more details: 03-5474050
Overview Introducing Bruxie’s sharing box through the concept of gathering. The box name was chosen to uniquely imply that the meals are made for sharing. “Buddies Box” implies that the box contains an item for each individual in a group of friends.
Click here to check the whole concept.
My role Conceptualizing, naming the product, and creating a SM launching campaign.
Caption: They’re just too good to not share!
Gather for a tasty lunch with your friends and order the Buddies Box now. #OneBoxForAllYourBuddies
Caption: No matter how different we are, we can all agree that we love Bruxie’s!
Introducing Buddies Box by Bruxie’s with different sandwiches and fries for you and your buddies to enjoy. Order from our branches or get it delivered to your doorstep now! #OneBoxForAllYourBuddies
Caption: Love saucy mushrooms? or are you more of a cheese-lover?
Why not both? Share the love for your beloved burgers in our Buddies Box now at Sanstefano branch! #OneBoxForAllYourBuddies
Caption: Wherever you and your friends are, our Buddies Box is always with you on the go!
Order a box for all your buddies through delivery, dine-in, or pick up from our branches now! #OneBoxForAllYourBuddies
Caption: Long day at the office with your work buddies? You deserve a break!
Order the Buddies Box to satisfy different tastes at the office now.
#OneBoxForAllYourBuddies
Overview: Introducing Bruxie's Kids' meal, I started off by creating a catchy name for the meal "Tiny Tummies", creating a concept through an interesting story that characterizes the elements in the meal to make an interesting story for the kids to read on the box. We also created an integrated digital campaign for the launching of the meal on SM, including reels, photos and designs.
My role: Conceptualizing, naming, character design and SM campaign creation.
Teasing phase
Caption:
Cute joyful tastes are being prepared!
Can you guess what Bruxie’s is bringing this time?
Cute surprises are in the making!
Bruxie’s is preparing something special with love.
Can you guess what is it?
Revealing phase
Caption:
Tiny Tummies, a meal from Bruxie’s to the tiny ones.
Now available to order in all branches for dine-in, pick-up and delivery.
#Bruxies #premiumquality #TinyTummies #kidsmeal #DineIn #Delivery #pickup
Nothing but happy surprises every time you open the box!
Choose your little ones’ favorites from: Burgers, Chicken Sliders, Strips, or Hotdog and make them happy with a Tiny Tummies meal.
#Bruxies #PremiumQuality #TinyTummies #KidsMeal #Dinein #Pickup #Delivery
It’s all fun and games in Bruxie’s lunches!
The kids get to enjoy their meal and have fun, too with Tiny Tummies. Let them try out the chicken strips now!
#Bruxies #PremiumQuality #TinyTummies #KidsMeal #Dinein #Pickup #delivery
 A big change is happening! Is Cairo ready for it? #ReshapingCairo #ComingSoon |  Cairo is experiencing a big transformation! Stick around to know what’s up with Cairo. #ReshapingCairo #ComingSoon |
|---|
#ReshapingCairo
A launching campaign that was aimed at creating a buzz and raising huge awareness about Kimbo Restaurant's grand opening and how it's completely transforming the standards of fine dining in Cairo.
A teasing campaign aimed at making the audience guess where Kimbo Restaurant's expanding through a series of teasing posts before revealing where the next branch of Kimbo was going to be.
 We’re still on our mission to reshape Cairo… can you guess where we’re expanding? تفتكروا هنروح فين تاني؟ #ReshapingCairo #KimboRestaurant #WhereNext |  Your favorite taste is getting closer to you! Can you guess where next? هنبقى أقرب إليك من ما تتخيل، تتوقع فين؟ #ReshapingCairo #KimboRestaurant #WhereNext |
|---|
#PastKimboFuture
An awareness campaign that was aimed at communicating the fact that it’s always Kimbo Coffee’s time no matter when or where. This is achieved hrough implementing a series of posts showcasing different situations from different ages and how Kimbo is here and has always been, all under the hashtag #PastKimboFuture
 Boosting moods since forever! من زمان و كيمبو بيعدل المزاج. #PastKimboFuture #KimboEgypt #KimboCoffee |  Mastering the art of drinking coffee since the old times. من زمان و كيمبو بيقدم البن على أصوله. #PastKimboFuture #KimboEgypt #KimboCoffee |  Kimbo has always been by your side and will always be! بن كيمبو معاك من زمان و هيفضل مكمل. #PastKimboFuture #KimboEgypt #KimboCoffee |
|---|
 Imagine having to study for midterms before KIMBO. Sounds like a horror story! هتخلص كل المذاكرة دي من غير قهوة كيمبو؟ حاجة تخوّف.. #AHorrorStory #KimboEgypt |  An interview without your morning KIMBO coffee? Sounds like a horror story! انترفيو قبل قهوة الصبح من كيمبو؟ حاجة تخوّف. #AHorrorStory #KimboEgypt |
|---|
#AHorrorStory
Overview: A halloween themed campaign, introducing different situations where Kimbo coffee is so important to be around that it would literally be scary not to have it during these situations.
My role: Conceptualizing the campaign visuals as well as writing creative captions for SM.
#TimeForKimbo
The campaign aims to promote the different ways of coffee people can drink with Kimbo and when it's best to drink each of them throughout the day.
 #KimboIsBestWhen it’s morning and you need an energy boost for the rest of the day.. Go for a cup of cappuccino! تعرف ان أحسن وقت للكابتشينو هو الصبح عشان يديك الطاقة اللي محتاجها لليوم؟ #TimeForKimbo #KimboCoffee #KimboEgypt |  #KimboIsBestWhen it’s time for a quick snack that fills you up in the mid-morning along with a cup of mocha. كيمبو موكا في نص اليوم مع سناك خفيف هو كل اللي محتاجه عشان تكمل اليوم. #TimeForKimbo #KimboCoffee #KimboEgypt |  #KimboIsBestWhen you’re feeling full after a heavy meal. A strong Kimbo espresso is definitely what you need right now! تقّلت في الأكل؟ مفيش أقوى من اسبريسو كيمبو عشان تصحصح! #TimeForKimbo #KimboCoffee #KimboEgypt |
|---|
#DoorsToBeginnings
Air Arabia Campaign Proposition
Overview: By the start of the new year, this campaign focused on one of their main objectives which was reaching out to millennials looking to travel for leisure. The campaign aimed to attract this segment by conveying the idea that a new year means new beginnings, new beginnings start with new journeys, and Air Arabia is their door to these journeys.
My role: Creating the digital strategy as well as conceptualizing an IMC campaign to be implemented on SM as well as on-ground.
Click here to check the digital strategy.
Click here to check the activation concept.
 New year. New beginnings. Make this the year of exploring! Air Arabia is your door to new beginnings. خلي السنة ديه للاكتشاف مع العربية للطيران بوابتك لبداية جديدة! #DoorsToBeginnings #AirArabia #العربية_للطيران |  New year's resolutions: Explore! Reach your resolutions with Air Arabia, your door to new beginnings. ابدأ بداية جديدة للسنة و إتعرف على أماكن أكتر. العربية للطيران بوابتك لبدايات جديدة. #DoorsToBeginnings #AirArabia #العربية_للطيران |
|---|
#aTypicalWorkingDay
Pimula Agency's April Fools Campaign
An April Fools campaign, sarcastically illustrating a working day in the agency by presenting different imaginative situations in an album all under the tagline #aTypicalWorkingDay
 We're always given deadlines that fit all requirements of a project! So, there's always enough time and no pressure at all. #ATypicalWorkingDay |  A typical working day at an agency ends at 5 pm. Everyone happily checks out and goes home while the sun is still out! #ATypicalWorkingDay |  We're also always provided with a loose budget that covers every single aspect of the clients' needs! #ATypicalWorkingDay |
|---|---|---|
 Designs are always approved from the first time! No need for edits, just one simple .psd file. #ATypicalWorkingDay |
#WeAreExpanding
Pimula Agency's hiring campaign
These are samples of a hiring campaign that was executed through a unique concept. The idea was to call out for candidates for different job titles in an indirect way by replacing real job titles with other positions that resemble them in a catchy way.
 |  |  |
|---|---|---|
 |
#MothersDay
A Mother's Day greeting from Pimula relating our scope of work to our love for every mother out there.
 Here's to our all time top fan. Happy Mother's Day! #Pimula #MothersDay |
|---|
#MoreThanADream
The direction of the campaign was aimed at covering the different fields that Sawiris Arts and Culture Scholarship's program covers, focusing on the fact that whatever the talent is, it’s not considered as just a dream anymore.
 |  |  |
|---|---|---|
 |
#YouAreOurDreamer
The campaign covers the criteria that fits the program, portraying the talented artists who fit the criteria as the perfect dreamers for the program.
 |  |
|---|
The campaign was aimed at correcting people's perception of Chuck's at the time and stressing on how Chuck’s is back better and ahead of the game, the campaign used the concept of winning in different sports/games in the posts with each one highlighting a different strength Chuck’s has, including higher quality, faster delivery, stronger taste and cooler overall experience.
 أكتر وقت منعش ممكن تقضيه انت و صحابك في Chuck's! Bring your friends to hang out and get the coolest experience at Chuck’s! #CoolestExperience #AmericanTaste #AheadofTheGame |  مفيش زي جودة الأكل في Chuck's! تعالوا و قرروا بنفسكم. We bet you couldn’t find a better quality! Chuck’s is ahead of the game by offering the highest quality possible. #HighestQuality #AmericanTaste #AheadOfTheGame |  بنتحداك تلاقي طعم أقوى من برجر Chuck's! تعالى دلوقتي و جرب بنفسك. When it comes to the strongest taste, Chuck’s is ahead of the game! Pass by now and try out the best burger in town. #StrongestTaste #AmericanTaste #AheadOfTheGame |
|---|---|---|
 ديليفري Chuck's دلوقتي بقى أسرع من أي وقت! لو جعان كلمنا دلوقتي و هنجيلك على طول. Hungry? Call Chuck’s now and get your meal delivered hotter and faster than ever! ☎️034267039 #FastestDelivery #AmericanTaste #AheadOfTheGame |
 When it comes to burger, we know we’re ahead of the game! البرجر لعبتنا! #AheadOfTheGame #ChucksEgypt #AmericanTaste |  You’re only one call away from indulging in the true American taste! Pick up your phone and order now: 03 4267039 - 01208704747 - 01018681238 #AmericanTaste #OneCallAway #ChucksEgypt |  Stay refreshed and cooler than ever with Chuck’s flavoured iced-tea. #ChucksEgypt #AmericanTaste #StayCool |
|---|---|---|
 Anytime is the right time for enjoying a good burger. Pass by or have it delivered to you now! Call us on: 03 4267039 - 01208704747 - 01018681238 #TimeForBurger #AmericanTaste |
Your hair needs to be loved right, too. This is why DMC's Valentine's Day campaign was focused on the importance of haircare and how you should be treating your hair this Valentine's Day.
 Surprise your significant other this Valentine’s Day with a new look! Enjoy our 50% discount off PRP and 30% off Botox valid for only one week starting from 13th of February! #PrettierThanEver #ValentinesDay |  Look your best with no surgery, scarring or pain, thread lifting is literally just a sting! عملية شد الوجه بالخيوط هتخليكي تستمتعي بأفضل حالة ليكي من غير جراحة أو ألم أو ترك أي علامات. #YourBestLookingSelf #NeedALift |  Your hair deserves attention! Stay tuned for the upcoming posts to know the way to a healthier and better-looking hair. شعرك يستاهل وقت و اهتمام اكتر، تابعينا عشان تعرفي ازاي تستمتعي بشعر صحي أكتر. #LoveYourHair #StayTuned |
|---|---|---|
 #WeeklyTip Wash your hair right: Apply conditioner to the ends of your hair and shampoo to your scalp. عشان تتأكدي انك بتغسلي شعرك بالطريقة الصح اغسلي فروة رأسك بالشامبو و أطرافه بالبلسم. #LoveYourHair #DHC |
Tagline #AllWhatYoureLookingFor
Campaign Brief
The campaign's main objective was to raise the people's awareness of a new compound by Solik in the heart of Cairo.
Using the tagline: "All what you're looking for", the campaign
examined what people may be looking for in their dream home and promoted them through visuals with a search bar, taking the people's searching journey literally.
Caption: Stop looking for a getaway and create one at your own home.
Terrace Smouha makes your daily life in Cairo feel like a vacation.
Call us now: 16034
#WhatYoureLookingForAndMore
Caption: The life you’re looking for is just one step away.
Terrace Madinet Nasr provides its clients with flexible payment methods and up to 6-year installment plans.
Contact us now to know more: 16034
#WhatYoureLookingForAndMore
Caption: Looking for a healthier lifestyle in the heart of Cairo?
Terrace Madinet Nasr makes it possible with 50% of the compound covered with lavish landscape.
Book the home you’re looking for with 6-year installment plans: 16034
#WhatYoureLookingForAndMore
#محتاج_بريك
Coffee Break Campaign Proposal
Tagline #محتاج_بريك
Campaign Brief
Inspired by the brand’s name, the idea behind the campaign focuses on the concept of the “break”. Presenting several difficult situations in which the need to pause for a moment and take a break arises. And of course, “break” is also a reference for Coffee Break which will be displayed as the ultimate way to catch a break and introduced as the hero that prevents you from having to deal with unwanted situations that could easily be avoided if you just took that kind of a break.
 بعد يوم طويل و ضغط كتير… وقّف و خد البريك اللي محتاجه قبل ما يحصل مشاكل! #محتاج_بريك |  متحطش نفسك في موقف زي ده في الشغل. وقّف دلوقتي و خد البريك اللي محتاجه! #محتاج_بريك |  عزومة و ناس و زحمة؟ شكلك محتاجة توقّفي دلوقتي و تاخدي البريك اللي تستحقيه. #محتاج_بريك |
|---|